Power of the People sponsorship campaign launched for St. Louis-area NHRA national event

September 25, 2020, St. Louis Region – The pandemic has wreaked havoc on most things in our daily lives, and auto racing was not exempt. When a number of motorsports sponsors hit the pause button on their marketing campaigns for the 2020 season, many racers felt the crunch. NHRA Pro Stock driver Alex Laughlin is one of them.

The 32-year-old native of Granbury, Texas, needs sponsorship in order to participate in the Oct. 2-4 Mopar Express Lane NHRA Midwest Nationals presented by Pennzoil at World Wide Technology Raceway in Madison, Illinois. He currently sits eighth in the point standings.

He has formulated a unique opportunity for fans to be a part of his team and calls it Power of the People.

“I’m launching a brand-new campaign,” Laughlin said. “I’ve never tried this before. Times have been tough and it’s been hard for everybody. Sponsorships are ultra-thin. As of now, I don’t have a sponsor for the (WWTR) St. Louis race.”

Those who participate in the Power of the People campaign with see their name on Alex’s car and receive a signed poster. When the event concludes, Alex will peel the participant’s name from the car and the decal will be affixed to the poster. The opportunities are limited to 300 fans and each spot on the car costs $100 (payable via PayPal to alex@alexlaughlin40.com).

If you watch his promotional video for the Power of the People campaign, you will see an NHRA Gateway Motorsports Park victory lane banner in the background. That’s because he won his first of three NHRA Wally trophies at the track now known as World Wide Technology Raceway, in 2016.

To watch the video, CLICK HERE

Tickets for the October 2-4 Mopar Express Lane NHRA Midwest Nationals presented by Pennzoil are on sale online and also may be purchased at the track. The annual event attracts many of the world’s biggest names in professional drag racing, including three-time NHRA Top Fuel World Champion Antron Brown, who has won WWTR’s Top Fuel finales five times over six years. Defending WWTR NHRA champions include Billy Torrence (Top Fuel Dragster), Shawn Langdon (Funny Car), Erica Enders (Pro Stock) and Karen Stoffer (Motorcycle). WWTR’s NHRA weekend of speed also will include Pro Mods, Mountain Motor Pro Stocks, Nostalgia Pro Stocks and Jet Cars.

 

LINK TO EVENT INFORMATION PAGE: CLICK HERE

Mopar Express Lane NHRA Midwest Nationals presented by Pennzoil

Friday, October 2

10:30 a.m. – Parking lots open.

11:30 a.m. – Spectator gates open.

11:45 a.m. – Midway open.

11:45 a.m. – Sportsman qualifying.

1:30 p.m. – First round of ET bracket eliminations.

1:45 p.m. – Sportsman qualifying.

4:30 p.m. – Second round of ET bracket eliminations.

4:45 p.m. – Sportsman eliminations.

6:45 p.m. – Friday Night Dynamite opening ceremonies.

7 p.m. – Competition qualifying session.

7:35 p.m. – Top Dragster qualifying session.

8 p.m. – Midwest Nostalgia Pro Stock Association exhibition.

8:10 p.m. – ET bracket final eliminations.

8:15 p.m. – Mountain Motor Pro Stock qualifying session.

8:30 p.m. – Factory Stock Showdown qualifying session.

8:45 p.m. – Pro Mod qualifying session.

9:15 p.m. – Track closed.

 

Saturday, October 3

8 a.m. – Parking lots open.

9 a.m. – Spectator gates open.

9:15 a.m. – Sportsman eliminations.

9:45 a.m. – Midway open.

11:55 a.m. – First round of High School Challenge eliminations.

Noon – Midwest Nostalgia Pro Stock Association exhibition.

12:30 p.m. – Pro Stock and Pro Stock Motorcycle qualifying.

1:30 p.m. – Top Fuel Dragster and Funny Car qualifying.

2:35 p.m. – Second round of High School Challenge eliminations.

2:40 p.m. – Mountain Motor Pro Stock qualifying.

2:55 p.m. – Factory Stock Showdown qualifying.

3:10 p.m. – Pro Mod qualifying.

3:40 p.m. – Final round of High School Challenge eliminations.

4 p.m. – Pro Stock and Pro Stock Motorcycle qualifying.

5 p.m. – Top Fuel Dragster and Funny Car qualifying.

6:10 p.m. – Sportsman eliminations.

7 p.m. – Track closed.

 

Sunday, October 4

8 a.m. – Parking lots open.

9 a.m. – Spectator gates open.

9 a.m. – Midway open.

11 a.m. – Top Fuel Dragster and Funny Car eliminations.

Noon – Pro Stock and Pro Stock Motorcycle eliminations.

12:40 p.m. – Pro Mod eliminations.

1 p.m. – Factory Stock Showdown eliminations.

1:10 p.m. – Mountain Motor Pro Stock eliminations.

1:30 p.m. – Top Fuel Dragster and Funny Car eliminations.

2 p.m. – Pro Stock and Pro Stock Motorcycle eliminations.

2:20 p.m. – Pro Mod eliminations.

2:30 p.m. – Factory Stock Showdown eliminations.

2:35 p.m. – Mountain Motor Pro Stock eliminations.

3 p.m. – Top Fuel Dragster and Funny Car eliminations.

3:15 p.m. — Pro Stock and Pro Stock Motorcycle eliminations.

3:25 p.m. – Pro Mod eliminations.

3:30 p.m. – Factory Stock Showdown eliminations.

3:35 p.m. – Final round of Sportsman eliminations.

3:45 p.m. – Final round of Mountain Motor Pro Stock eliminations.

3:50 p.m. – Parade of champions.

4:05 p.m. – Final round of Factory Stock Showdown eliminations.

4:10 p.m. – Final round of Pro Mod eliminations.

4:15 p.m. – Final round of Pro Stock and Pro Stock Motorcycle eliminations.

4:25 p.m. – Final round of Top Fuel Dragster and Funny Car eliminations.

All times are Central. Schedule subject to change.

 

 

About World Wide Technology Raceway

World Wide Technology Raceway is the home of INDYCAR, NASCAR and NHRA racing in the St. Louis region. Located just five minutes from downtown St. Louis and covering more than 600 acres, WWTR is the largest outdoor entertainment facility in the area. WWTR’s facilities include a 1/4-mile drag strip, 1.25-mile superspeedway, recently-expanded 2.0-mile road course, a state-of-the-art karting facility, a 14-acre, multi-purpose dirt off-road venue and the Gateway Drive-In Theater at World Wide Technology Raceway (a drive-in entertainment venue able to accommodate 3,000 cars). WWTR acquired Gateway National Golf Links, adjacent to the speedway property, in 2019. WWTR was the recipient of the 2017 Outstanding Facility of the Year Award from the Race Track Business Conference and the 2017 Spirit of St. Louis Award from the St. Louis Attractions Association. In 2018, owner and CEO Curtis Francois received the Innovator Award from the St. Louis Convention & Visitors Commission in recognition of his work for restoring World Wide Technology Raceway (known then as Gateway Motorsports Park) to prominence.