Gateway Motorsports Park is first major American motorsports venue to use
Pico’s technology to drive fan engagement and revenue
February 5, 2019, St. Louis Region – Officials at Gateway Motorsports Park in Madison, Illinois, and the leadership team at Pico today announced an industry-leading partnership. Beginning with the 2019 racing season, GMP fans will be introduced to completely new fan experiences, be it at the track or while engaging from home. These will be powered by Pico’s Personalized Fan Communication Platform. GMP now will be able to deliver higher-value sponsorships to its corporate partners via Pico’s activations while enhancing interactions with their fans and building valuable relationships that will drive attendance and event participation.
Founded in Israel in 2016, Pico (https://www.picogp.com/) offers the leading personalized fan communication platform to help brand partners, sports teams, venues and broadcasters convert their social engagement to real revenue. Through Pico, a new social media communication channel is created which seamlessly translates to the game experience through the arena’s video display boards. This digital social media platform connection to the physical, arena-based video screens is what unlocks new and lucrative sponsorship and revenue generation opportunities.
“We are always looking for revolutionary ways to separate Gateway Motorsports Park from the pack when it comes to fan engagement,” said GMP Executive Vice President and General Manager Chris Blair. “We are excited to be the first major motorsports venue anywhere to take this step with Pico and feel it will improve the race day experience for not only our major events, but the dozens of mid-major events we promote throughout the season.”
“We’re excited about the opportunity to help Gateway Motorsports Park leverage our technology to drive more value for their fans and sponsors,” said Matt Fineberg, Pico’s Vice President of the North American market. “The fact that Gateway provides us with an opportunity to showcase our technology — at the only venue in the United States that hosts NASCAR, INDYCAR and NHRA events — only adds to the unique value, impact and reach of this partnership.”
“The lifeblood of our organization is our fans,” said Declan O’Neill, Gateway Motorsports Park’s Vice President of Business Development. “The fact that Pico’s technology will allow us to elevate their entertainment experience and draw them closer to our venue was one of the great reasons we partnered. What’s also notable is the fact that we will be able to grow sponsor revenue and partner satisfaction by delivering higher- quality, data-driven activations throughout the race season both on race days and days when the venue is quiet.”
For Pico, this partnership represents the next step in a long-standing commitment to growing their company in the Midwest. The company has been working with the St Louis Blues since 2017 and believes that this new partnership further solidifies the fact that the fan bases in the St Louis region are apt to embrace new
technologies.
For more information on Gateway Motorsports Park, please call (618) 215-8888 or visit www.wwtraceway.com. Follow GMP on Facebook, Twitter, Snapchat and Instagram.
About Gateway Motorsports Park
Gateway Motorsports Park is the home of INDYCAR, NASCAR and NHRA racing in the St. Louis region. Located just five minutes from downtown St. Louis and covering more than 340 acres, Gateway Motorsports Park is the largest outdoor entertainment facility in the area. Gateway Motorsports Park’s facilities include a 1/4-mile drag strip, 1.25-mile superspeedway, 1.6-mile road course, a state-of-the-art karting facility and a 14-acre, multi-purpose dirt off-road venue. Gateway Motorsports Park was the recipient of the 2017 Outstanding Facility of the Year Award from the Race Track Business Conference and the 2017 Spirit of St. Louis Award from St. Louis Attractions Association.
About Pico – Get Personal
Pico (https://www.picogp.com/, @PicoGetPersonal) was founded in Israel in 2016 offers the leading personalized fan communication platform to help brand partners, sports teams, venues and broadcasters convert their social engagement to real revenue. Their tools and services make it easy to transition from one-to-many communication strategies to more effective and lucrative one-to-one strategies. Their technology is used by partners around the world including Champions Hockey League, NHL partners like the Blues, Philadelphia Flyers and Tampa Bay Lightning as well as broadcasters like Telemundo and brands like Samsung and Nike to drive immense engagement and value. They were recently named the No. 1 one corporate partnership and brand activation technology by the National Sports Forum.
