TOLEDO, Ohio (March 26, 2019) – Track Enterprises and the Automobile Racing Club of America (ARCA) announced today that the Day-to-Day Coffee brand will sponsor ARCA’s return to World Wide Technology Raceway (WWTR) in Madison, Illinois in June. The track is located just five minutes from downtown St. Louis.
The ARCA Menards Series Day-To-Day Coffee 150 presented by Lucas Oil is set for Saturday June 22, at 7:30 p.m. 6:30 p.m. CST. The ARCA race will serve as the opening event of a motorsports doubleheader to be followed by the NASCAR Gander Outdoors Truck Series CarShield 200 presented by CK Power.
ARCA practice and General Tire Pole Qualifying will precede the 150-mile race event, scheduled for live broadcast coverage on MAVTV.
“We are very excited about our association with the ARCA Menards Series and Menards,” said Chris Papanicholas, president of Napco Brands, parent company of the Day-to-Day Coffee brand. “It gives us a chance to capture and connect with our own consumers in real way. It’s going to provide exciting in-store sales building opportunities at Menards as well.”
The Day-To-Day Coffee 150 presented by Lucas Oil also will mark the return of the ARCA Menards Series to the 1.25-mile WWTR oval for a second consecutive year. The ARCA series raced at WWTR six times between 1997 and 2007, but then took an eleven-year hiatus from the St. Louis-Metro East-area oval. Mark Gibson won the inaugural ARCA race at WWTR in 1997. Other winners in between include 10-time ARCA national champion Frank Kimmel in 2001, Ryan Hemphill in 2004, Joey Miller in 2005 and Cale Gale in 2006. The late Bryan Clauson earned his only series win at WWTR in 2007. Sheldon Creed won the 2018 race on his way to the series’ championship.
“We are proud to work with promoter Bob Sargent of Track Enterprises and ARCA’s management team to bring the ARCA Menards Series to the St. Louis region,” said WWTR Executive Vice President and General Manager Chris Blair. “Our June NASCAR Gander Outdoors Truck Series event has been one of the most popular races on the schedule and the addition of another premier series allows us to continue the momentum we’ve been building since we purchased the track in 2012.”
Last year, Napco Brands used their ARCA Series and Menards partnership to highlight Day-to-Day’s sister brand, PapaNicholas Coffee, a well-known Midwest favorite. This year the spotlight is on Day-to-Day Coffee, hugely popular with Menards customers for its great taste and value.
“We are excited to partner with the Day-To-Day Coffee brand to bring the ARCA Menards Series back to WWTR and the St. Louis market in 2019,” said Jeff Abbott, promotions manager and spokesperson for Menards. “St. Louis is a growing market for Menards, and Gateway is a great race track.”
The Day-To-Day Coffee 150 presented by Lucas Oil is one of seven ARCA races promoted by Track Enterprises in 2019. Other ARCA Menards Series events promoted by Track Enterprises include races at Five Flags Speedway, Fairgrounds Speedway Nashville, Elko Speedway, the Illinois State Fairgrounds, the DuQuoin State Fairgrounds, and Lucas Oil Raceway.
“Track Enterprises is looking forward to our expanded role with ARCA, in partnership with WWTR,” said Bob Sargent, Track Enterprises president. “We have a great relationship with ARCA, and promote other exciting events in several markets. We are looking forward to helping bring the ARCA Menards Series back to Gateway, a great facility in the heartland of the country.”
For more information about the Day-to-Day Coffee 150 presented by Lucas Oil or where to buy discounted tickets, visit www.arcaracing.com, www.trackenterprises.com or www.wwtraceway.com.