April 16, 2019, St. Louis — Officials of Gateway Motorsports Park and iHeartMedia St. Louis today announced that iHeartMedia St. Louis will serve as the sponsor of the June 22, 2019, NASCAR Gander Outdoors Truck Series event at the 1.25-mile oval in Madison, Illinois.
“This is a unique sponsorship agreement as iHeartMedia St. Louis has bought the naming rights on the event, as well as additional event and facility elements, in an effort to further enhance their role as the advertising leader in the St. Louis region,” said Chris Blair, Gateway Motorsports Park’s Executive Vice President and General Manager. “We’ve teamed up with iHeart on music events in the past and their efforts will enable us to expand our midway entertainment options, develop unique fan experiences at the race and also dramatically expand our marketing footprint to other regions. The Gateway sales team and iHeart sales executives, working together, will make a special event even greater.”
“iHeartMedia strives to provide our clients with unprecedented access to consumers by providing direct engagement and on-site activations unlike any other media group,’ said Katy Pavelonis, Senior Vice President for the St. Louis region. “When the Gateway team presented this unique sponsorship opportunity to us, we realized the potential of being associated with one of the greatest summer events in St. Louis. Our radio partners will be provided with unrivaled access to market to at the event to the loyal NASCAR fan and our listeners will love the exclusive content and prizes in the days and weeks leading up to the event.”
The sixth annual NASCAR Gander Outdoors Truck Series 200 will feature practice, qualifying and the main event in a unique, one-day format on June 22. In addition, the ARCA Menards Series Day to Day Coffee 150 also will slate a full schedule of practice, qualifying and the 150-mile event on the same evening. The track also will host the Rumble Before The Roar pre-race party in the new trackside party pavilion as a kick-off to the day’s events.
The NASCAR Truck 200 also is the final race of NASCAR’s new Triple Truck Challenge. The Challenge will provide the race winner with a $50,000 bonus and a potential $500,000 prize if the driver wins all three races: Texas, Iowa and Gateway.
For more information on Gateway Motorsports Park, please call (618) 215-8888. Follow GMP on Facebook, Twitter, Snapchat and Instagram.
About Gateway Motorsports Park
Gateway Motorsports Park is the home of INDYCAR, NASCAR and NHRA racing in the St. Louis region. Located just five minutes from downtown St. Louis and covering more than 340 acres, Gateway Motorsports Park is the largest outdoor entertainment facility in the area. Gateway Motorsports Park’s facilities include a 1/4-mile drag strip, 1.25-mile superspeedway, 1.6-mile road course, a state-of-the-art karting facility and a 14-acre, multi-purpose dirt off-road venue. Gateway Motorsports Park was the recipient of the 2017 Outstanding Facility of the Year Award from the Race Track Business Conference and the 2017 Spirit of St. Louis Award from St. Louis Attractions Association. In 2018, owner and CEO Curtis Francois received the Innovator Award from the St. Louis Convention & Visitors Commission in recognition of his work for restoring Gateway Motorsports Park to prominence.
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms including 850 live broadcast stations; streaming music, radio and on demand via its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher globally. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRTQ). Visit iHeartMedia.com for more company information.