If you’ve got a big wall near a busy event, maybe we can make a deal
May 1, 2019, St. Louis Region – Once upon a time, advertising was simple. You placed an ad in the hometown newspaper. You probably supported the ad with some spots on the local radio station. Stock car racing promoters tacked signs to telephone poles.
Perhaps the most rustic and iconic old-school advertiser was Mail Pouch Tobacco. At the turn of the 20th century, they made farmers a deal they couldn’t refuse. They painted your barn free of charge. Two walls any color you liked. The other two walls were painted a rich red and lettered with “Chew Mail Pouch Tobacco.” Somewhere around the early 1900s, the parent company sweetened the deal. The farmer’s barn not only received a free paint job, they annually mailed him a check for $2.
Do you own a barn on a well-traveled byway? Does your hardware store near the annual squash festival have a big empty stucco wall that faces a busy intersection? If so, give Chris Blair, World Wide Technology Raceway’s Executive Vice President and General Manager, a call.
Yesterday Blair Tweeted an old-school message. In a nutshell, we’re trying to hit the side of a barn. And you know we can.
“I want to hang VERY LARGE @WWTRaceway banners on the sides of buildings near busy events/festivals this summer. (Races, fairs, concerts, etc.) If you have a business/home/barn in the right spot and want to make a deal, shoot me an email: [email protected] #UpsetYourHOAIowa,” read Blair’s posts. “Indiana, Illinois, Missouri, W. Kentucky, Arkansas, Kansas, W. Tennessee, Wisconsin to start. Going old school — like the Corn Palace and Rock City.”
Be the first on your block to help promote the 2019 Bommarito Automotive Group 500 presented by Axalta and Valvoline INDYCAR race at World Wide Technology Raceway. Bonus: You get to keep the banner after the race.
For more information on World Wide Technology Raceway, please call (618) 215-8888 or visit www.wwtraceway.com. Follow WWTR on Facebook, Twitter, Snapchat and Instagram.
About World Wide Technology Raceway
World Wide Technology Raceway is the home of INDYCAR, NASCAR and NHRA racing in the St. Louis region. Located just five minutes from downtown St. Louis and covering more than 340 acres, Gateway Motorsports Park is the largest outdoor entertainment facility in the area. World Wide Technology Raceway’s facilities include a 1/4-mile drag strip, 1.25-mile superspeedway, 1.6-mile road course, a state-of-the-art karting facility and a 14-acre, multi-purpose dirt off-road venue. World Wide Technology Raceway was the recipient of the 2017 Outstanding Facility of the Year Award from the Race Track Business Conference and the 2017 Spirit of St. Louis Award from St. Louis Attractions Association. In 2018, owner and CEO Curtis Francois received the Innovator Award from the St. Louis Convention & Visitors Commission in recognition of his work for restoring World Wide Technology Raceway (known then as Gateway Motorsports Park) to prominence.