February 23, 2017, St. Louis – Gateway Motorsports Park today announced a new, multi-year agreement with The Coca-Cola Company. Coca-Cola will serve as the exclusive soft drink provider of Gateway Motorsports Park. Coca-Cola products, including soft drinks, water and teas will refresh race fans and guests at every Gateway Motorsports Park event, including Verizon IndyCar Series, NASCAR Camping World Truck Series and NHRA Mello Yello Drag Racing Series races.
“We are proud to partner with Coca-Cola as the Official Soft Drink and Official Water of Gateway Motorsports Park,” said GMP Vice President and General Manager Chris Blair. “Coca-Cola is the world’s most popular soft drink and their revered brand is the most recognized throughout the world. They are recognized as the world’s most effective marketers and their support of NASCAR and NHRA make them a perfect fit for our facility and its continued growth.”
Coca-Cola products including Coke®, Diet Coke®, Coke Zero®, Sprite®, Gold Peak® coffee and tea, Dasani®, POWERADE® and Mello Yello® will be available at Gateway Motorsports Park events at the start of the 2017 racing season.
“We are incredibly excited about this new partnership with Gateway Motorsports Park,” said Chuck Wyant, St. Louis Market Unit General Manager, Coca-Cola Refreshments. “We look forward to leveraging our joint marketing activities and brands to drive beverage growth and refresh customers at Gateway Motorsports Park.”
About Gateway Motorsports Park
Gateway Motorsports Park is the home of INDYCAR, NASCAR and NHRA racing in the St. Louis region. Located just five minutes from downtown St. Louis and covering more than 200 acres, Gateway Motorsports Park is the largest outdoor entertainment facility in the area. Gateway Motorsports Park’s facilities include a 1/4-mile drag strip, 1.25-mile superspeedway, 1.6-mile road course, a state-of-the-art karting facility and a 14-acre, multi-purpose dirt off-road venue.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.